Sincerely, Tommy: A Bed-Stuy Fashion Guide

Sincerely, Tommy stands out on Tompkins Avenue as more than just a fashion store. Founded by Kai Avent-deLeon, this Bed-Stuy concept shop is known for spotlighting emerging womenswear designers, curating lifestyle goods, and fostering a sense of community. The space also features a coffee bar, making it a relaxed spot to browse or catch up with friends.

Whether you’re searching for a statement piece, a thoughtful gift, or simply want to explore Brooklyn’s independent retail scene, Sincerely, Tommy offers a distinct mix of clothing, accessories, jewelry, objects, and wellness products. Here’s how to make the most of your visit and shop with intention.

Understanding the Store’s Concept

Sincerely, Tommy is described on its official site as a Brooklyn lifestyle store with a focus on emerging womenswear and lifestyle brands. The shop’s catalog includes clothing, accessories, jewelry, objects, wellness goods, and an in-house label. The Fader highlights founder Kai Avent-deLeon’s Bed-Stuy roots and the store’s community role, which is reflected in its support for up-and-coming designers and local events.

Browsing by Silhouette, Material, and Designer

The store’s racks and displays are organized to showcase a range of silhouettes, from structured tailoring to relaxed, flowing shapes. If you’re drawn to a particular cut—like oversized blazers, minimalist dresses, or wide-leg trousers—take your time to browse each section. Materials vary from crisp cottons and linens to knits and unique blends, so check tags or ask staff about fabric content if you have preferences or sensitivities.

Sincerely, Tommy is known for rotating its selection of independent designers. If you’re interested in supporting a specific label or want to learn more about a designer’s background, don’t hesitate to ask. Staff can often share details about the story behind a piece or the ethos of a brand, which can help you shop more intentionally.

Navigating Sizing and Fit

Sizing can vary widely between emerging designers and the in-house line. If you’re unsure about fit, ask staff for guidance or try on multiple sizes when possible. Some pieces may be designed with a relaxed or oversized fit, while others are more tailored. If you have questions about how a garment is meant to be worn, staff can often provide styling tips or suggestions for layering.

Since inventory and sizing options change, it’s a good idea to call ahead or check the store’s website if you’re looking for something specific. Policies on returns and exchanges may also shift, so ask about the current process before making a purchase, especially for final sale or discounted items.

Distinguishing the In-House Line

Sincerely, Tommy’s in-house label is a core part of the store’s identity. These pieces are designed with the shop’s aesthetic in mind—think clean lines, versatile silhouettes, and a focus on quality materials. The in-house line is typically displayed alongside the rotating selection of independent brands, but staff can help you identify which items are exclusive to Sincerely, Tommy.

If you’re interested in supporting the store directly or want a piece that represents the shop’s vision, the in-house collection is a good place to start. These items often reflect the founder’s perspective on style and community, making them unique to the Bed-Stuy location.

Shopping by Budget

Prices at Sincerely, Tommy reflect the focus on emerging designers and quality materials, so expect a range that includes both accessible accessories and higher-end garments. If you’re shopping with a budget in mind, start by browsing smaller items like jewelry, objects, or wellness goods. Staff can point you toward pieces within your price range or let you know about any current promotions.

Keep in mind that prices, inventory, and sales change, so it’s wise to verify details before making a decision. If you’re looking for a gift or a specific type of item, mention your budget to staff—they’re often happy to help you find something special.

Coffee and Community

While fashion is the main draw, Sincerely, Tommy’s in-house coffee bar adds a welcoming touch. It’s a good spot to pause during your visit or meet up with friends before or after browsing. The coffee menu and hours may change, so check ahead if you’re planning your visit around a caffeine break.

The store also hosts occasional events and gatherings, reflecting its role as a community hub. If you’re interested in attending a talk, pop-up, or workshop, follow Sincerely, Tommy’s social media or sign up for their newsletter for updates.

Planning Your Visit

Sincerely, Tommy is located on Tompkins Avenue in Bed-Stuy, a neighborhood known for its independent businesses and creative energy. Consider pairing your visit with a walk around the area—there are other shops, cafes, and local spots worth exploring.

Accessibility details, store hours, and event schedules can change, so it’s best to check the official website or call ahead before your visit. If you have specific accessibility needs, reach out to the store directly for the most up-to-date information.

Before you go

Sincerely, Tommy offers a curated experience for those interested in emerging fashion, thoughtful objects, and community-driven retail. Take your time browsing, ask questions about fit and designers, and don’t hesitate to seek out the in-house line for something uniquely Brooklyn. Since inventory, prices, and policies change, verify details before your visit to make the most of your time in Bed-Stuy.